Imad Akbar

Porter Ranch, CA 91326 · (424) 644-5085 · imad.akbar@hotmail.com

I design and manage the implementation of enterprise scale web and mobile applications in the media and entertainment industry. I also founded and ultimately sold a company that provided media localization services in several languages.

Experience

Director - Product Management

Disney Media and Entertainment Distribution (DMED)

I lead DMED's Asset Management Product team - we manage relationships with several business units that leverage our asset management and transport applications. I lead recurring meetings with business leadership across the enterprise to define strategy, prioritize development activities, create roadmaps, review timelines and risks, and manage expectations. I was formerly the Product Owner for Disney Studios' enterprise-wide Digital Asset Management system.

March 2017 - Present

Chief Technology Officer

Limegreen.Media

I lead our media services division. I establish standard operating procedures for our various work streams and also build products in the areas of media processing, localization, video streaming, and digital asset management. Additionally, we offer consulting services in the media and entertainment space.

August 2018 - August 2019

Founder

Localogic Media Services

Localogic uses cutting edge web based platforms to provide subtitling, translation, and dubbing services in several languages. With lean workflows incorporating both automated and manual QC, we localize content for several major streaming services at a fraction of the cost of other providers.

March 2015 - March 2018

Project Manager

OnPrem Solution Partners

I managed the implementation of a solution integrating Business Process Management (Cordys) and Digital Asset Management (OpenText Media Management) capabilities. Prior to implementation, our project team conducted a thorough gap analysis, comprehensively modeled the current state, and designed the recommended future state. On a separate engagement, I performed an asset management assessment and presented findings for a major game studio.

November 2015 - March 2017

Sr Technical Project Manager

Deluxe Media

I managed several projects around the acquisition and QC, transcoding, packaging, and delivery of content to streaming services and broadcasters worldwide. The content was processed and delivered to a wide variety of platforms - web, iOS, Android, XBOX, Roku, smart TVs, tvOS (Apple TV), set top boxes, and other TVOD and SVOD platforms. I worked with several DRM and packaging standards - PlayReady, Widevine, FairPlay, Smooth Streaming, HLS, Mpeg DASH, and others.

June 2014 - November 2015

Senior Product Manager

Beachbody

Product Owner for a custom application managing the end to end direct response marketing process. This including planning, configuring and executing media buys, ingesting and analyzing response data, and robust reporting. The application was integrated with several other apps via an Enterprise Service Bus.

July 2013 - June 2014

Project Manager

CBS Corporation

Managed and supported the implementation of multiple DAM systems. This included a custom system used to distribute marketing assets to local and international partners and an off the shelf product (MediaBeacon) used as a repository for assets of all types across multiple company divisions.

June 2011 - July 2013

Sr Business Analyst

Capgemini Consulting

For a major film studio, I managed the implementation and support of the Marketing Resource Management application (Aprimo MRM) that tracked marketing spend on all channels for theatrical and home video titles. On a separate project, I served as a techno-functional BA on an implementation of a theatrical distribution system. This application managed the end to end theatrical distribution process from release planning, bookings and distribution through invoicing and reconciliation and reporting against box office receipts.

March 2008 - June 2011

Programmer Analyst

Environmental Systems Research Institute

I worked as a .NET developer on ESRI's flagship ArcGIS family of products. I implemented a number of features in the ArcMAP application and worked closely with the QA team to write and execute test plans.

June 2007 - March 2008

Expertise

Functional Areas

Product and Program Toolset

  • Engagement Management
  • Requirements Analysis
  • System Gap Analysis
  • Process Mapping and Re-engineering
  • Current State Modeling and Future State Design
  • PM Tools: Microsoft Project, Clarity, Primavera, Jira, Smartsheet
  • Methodology: Agile/Scrum, Kanban, Waterfall, Rational Unified Process

Languages and Tools

Education

University of Southern California

MS - Computer Science
August 2005 - May 2007

Ghulam Ishaq Khan Institute

BS - Computer Science
August 2000 - May 2004

Awards & Certifications